G-Star Raw by Marc NewsonView text
Marc’s collaboration with Dutch clothing brand G-Star began when the company originally asked him to come up with a new concept based on their iconic, bestselling “Elwood” logger jean. Though he previously had “no particular interest in designing clothing,” he saw it as an opportunity to have fun and experiment away from the constraints of industrial design. Working with his friend and long-time collaborator Richard Allan, Marc chose as a starting point vintage Japanese workwear that has printed rubber reinforcements on stress points. This concept became the basis of their first range, which also included overalls, favoured by Marc for their utilitarian feel. The first collection also included puffer jackets made from Tyvek, a tear-resistant material commonly used for envelopes and disposable coveralls.
The collaboration with G-Star which ran for over ten years and expanded into a full range, including fine leather items and technical fabric garments, that draws drew on Marc’s own personal taste in clothing as well as his interest in industrial manufacturing techniques.
“Working with G star was probably one of the smoothest collaborations I’ve ever done. They are unbelievably good at what they do and super-efficient. Rather than a ‘fashion initiative’ we created a kind of unique limited collection/collaboration, not dissimilar in philosophy to the work I do in art galleries.”