THE SUBView text
The Heineken-branded THE SUB is a draught beer lifestyle appliance that aims to tap into the urban consumers' desire to enjoy a premium draught beer experience in their own home. The device, part beer cooler, part draft pouring machine, works as a dispenser for a beer container known as THE TORP, a brand new 2 litre keg which completes the system enabling consumers to pour perfect quality, super-chilled beers.
“this was a great opportunity to partner with Heineken and Krups on a completely new unique close- keg technology. There was a certain level of complexity to the design due to the mechanics of the machine which essentially contains complex plumbing and electrics.