Marc Newson

THE SUB
THE SUB
THE SUB
THE SUB
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THE SUB

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The Heineken-branded THE SUB is a draught beer lifestyle appliance that aims to tap into the urban consumers' desire to enjoy a premium draught beer experience in their own home. The device, part beer cooler, part draft pouring machine, works as a dispenser for a beer container known as THE TORP, a brand new 2 litre keg which completes the system enabling consumers to pour perfect quality, super-chilled beers.

“this was a great opportunity to partner with Heineken and Krups on a completely new unique close- keg technology. There was a certain level of complexity to the design due to the mechanics of the machine which essentially contains complex plumbing and electrics.

Year

2013

Sector

Objects

Key materials

Aluminium
Electronic components
Plastic