Marc Newson

NikeLab Air VaporMax

NikeLab Air VaporMax

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The cultural relationship between Nike and the designer is evident in the collaborative NikeLab Air VaporMax x Marc Newson. True to his description of the relationship, Marc fed off Nike’s latest innovation, the VaporMax platform. “The overwhelming emotion when you see this thing for the first time is tactile. You want to touch it and squeeze it and figure out how it works. It is a mesmerizing thing really.”

For his design, Marc has married the technical Air VaporMax platform to a Flyknit and leather upper. “There’s this wonderful cultural juxtaposition of skills and things going on,” The cross stitch reflects a traditional handcraft, while the knit and sole unit are evident of highly technical innovations. “It’s wonderful to be given the opportunity to work with all of these incredible new technologies and materials, ultimately, the shoe is a product that I’d want to use, and not only want to use, but want to use every day”