NikeLab Air VaporMaxView text
The close cultural relationship between Nike and Marc is evident in the collaborative NikeLabAir VaporMax x Marc Newson. Marc fed off Nike’s latest innovation, the VaporMax platform for his design, Marc married the technical Air VaporMax platform to a Flyknit and leather upper.
“There’s this marvellous cultural juxtaposition of skills and things going on in this project…the cross stitch reflects a traditional handcraft, while the knit and sole unit are evident of highly technical innovations. It’s wonderful to be given the opportunity to work with all these incredible new technologies and materials.
The overwhelming emotion when you see this thing for the first time is tactility. You want to touch it and squeeze it and figure out how it works. It is a mesmerizing thing really. Ultimately, the shoe is a product that I’d want to use, and not only want to use, but want to use every day”