G-Star Raw by Marc NewsonView text
Marc’s collaboration with Dutch clothing brand G-Star began when the company originally asked him to come up with a new concept based on their iconic, bestselling “Elwood” logger jean. Though he previously had “no particular interest in designing clothing,” he saw it as an opportunity to have fun and experiment away from the constraints of industrial design. Working with his friend and long-time collaborator Richard Allan, Marc chose as a starting point vintage Japanese workwear that has printed rubber reinforcements on stress points. This concept became the basis of their first range, which also included overalls, favored by Marc for their utilitarian feel. The idea was to make futuristic workwear; rubber was used to seal pocket openings and edges, and experiments were undertaken in stitchless seam-sealed construction, which was relatively new at the time. The first collection also included puffer jackets made from Tyvek, a tear-resistant material commonly used for envelopes and disposable coveralls.
The collaboration with G-Star which has been running for over ten years now has since expanded into a full range, including fine leather items and technical fabric garments, that draws on Newson’s own personal tastes in clothing as well as his interest in industrial manufacturing techniques.