Marc Newson

36th America’s Cup - The Prada Cup
36th America’s Cup - The Prada Cup
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36th America’s Cup - The Prada Cup

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For its 36th edition the America’s Cup, the oldest trophy in international sport, welcomed presenting sponsor Prada, which created the latest version of the trophy Prada Cup for this special occasion. The stunning Prada Cup silver trophy was created by Marc and handcrafted to his specification by Florentine silversmiths. It is housed in a luxurious leather trunk designed and handcrafted by Prada.”

“This is one of the most dynamic events in the world, and my initial thoughts about the trophy were to create an object that wasn’t static, which had a sense of movement, which reflected the technology. They’re no longer boats really - they are kind of flying objects…I thought wow, wouldn’t it be interesting to think of a trophy that flies in the same way that these vessels do.”





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