Marc Newson

THE SUB
THE SUB
THE SUB
THE SUB
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THE SUB

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The Heineken-branded THE SUB is a draught beer lifestyle appliance that aims to tap into the urban consumers' desire to enjoy a premium draught beer experience in their own home.

The device, part beer cooler, part draft pouring machine, is made as a partnership between Heineken and Krups (known for their at-home coffee brewers), and works as a dispenser for a beer container known as a THE TORP, a brand new 2 litre keg which completes the system enabling consumers to pour perfect quality, super chilled beers.

Year

2013

Sector

Objects

Key materials

Aluminium
Electronic components
Plastic